Solicit our multicultural trio who love the craziest challenges while remaining very picky about the execution of the work. Call on our multicultural trio who love the craziest challenges while remaining meticulous on the execution of the work. Nomad workers at heart, our passion for different cultures, nature, design, land art, healthy food, holistic education, the Donut Economy and much more enriches our relationship with our clients who very often become true partners.
To find solutions, we are sometimes inspired by the model based on “The fundamental laws of human stupidity” developed by Mr. Carlo Maria Cipolla, Professor of economic history.
Our little story…
Inspired by the frog, a symbol of good fortune in Japanese mythology, Jean-Gabriel, Web/Print Artistic Director and a great traveller who has embraced several cultures (Japanese, Colombian, Moroccan, and Spanish, as well as French, of course), has developed the visual identity of SMART ID with this little colourful mascot.
Yacine, copywriter and a marketing/communications expert with a cosmopolitan background (Czech, Senegal, France, USA) was immediately charmed by this visionary red-eyed tree frog from Costa Rica.
The SMART spirit of this 5cm amphibian is an enchanting wink to remind us of the importance of preserving our Earth and regenerating its incredible biodiversity. It is from this conviction that our creed of responsible communication was born.
By regularly stepping outside of our comfort zone, chance encounters, inspiration, and passion have allowed us to look at things from a different angle and to create STUDIO SMART ID naturally. As ideas don’t fall from the sky, we rely on our joie de vivre and curiosity to launch ourselves into a niche market and think BIG.
Together, let’s write another beautiful story!
SMART isn’t just elegance and intelligence.
It is also an acronym used to talk about the attributes of a goal.
Inspirational quotes and artistic expressions
“The biologist passes, the frog remains”
(Jean Rostand)