For each project, we carry out a holistic analysis of the existing situation in order to offer you a tailor-made communication system.
Our services are adapted to your graphic expression territory and your marketing targets
- design of graphic charter, logos and communication supports
for print and web - Creation or redesign of visual identities
- Realization of mini comics
- web design & integration
- story telling & copywriting
- SEO and e-marketing strategy
- website maintenance
Why?
The world is experiencing numerous societal upheavals (global warming, the decline of biodiversity, Black Lives Matter, the health and economic crisis, armed conflicts…) that directly impact the functioning of companies and organizations. Whether we are aware of it or not, these changes influence the way we communicate with each other. Responding more to the challenges of markets based on the immediacy of information flows and interactivity with digital communities is a priority for any player wishing to develop.
Some figures
Digital generated in 2020 up to 41% of the revenues of companies (Gartner Group study).
The Covid crisis has accelerated the digitalization of European companies’ offers by about 3 years, bringing to 55% the share of digital in customer interactions (McKinsey-2021 study).
Global e-commerce reaches 26,700 billion dollars. This dramatic rise in e-commerce during the health crisis has increased the share of online retail sales from 16% à 19% in 2020: digital has generated up to 41% of corporate revenues. These figures include business-to-business (B2B) and business-to-consumer (B2C) sales, representing 30% of global gross domestic product (GDP).
How do we do it?
Our approach is one of simplified and authentic “flat design” communication based on the DNA of our company summarized in 8 essential values: listening, ethics, creativity, simplicity, holism, respect, inclusion and diversity.
Communicating about your business can be a headache. So how do you get your organization’s message across without lapsing into déjà vu?
To accompany you in your digital evolution, we work on the optimization of your visual communication in a synthetic and incentive way.
What?
Learn how to simplify your communication by creating visual supports adapted to the digital customer relationship. On the Internet, the attention span of an Internet user is very short (an average of 2 to 4 seconds is enough to decide if the content of a site interests us or not), so content creators must redouble their efforts to hold the attention of customers and arouse immediate emotions. Several studies have shown that after 2 weeks, only 10 to 20% of text (or speech) remains in memory, unlike visual information (images and videos), which is still 50% available.
Understand the identity prism method developed by Jean Noël Kapferer to better express your needs in terms of your organization’s brand image.
Visual identity prism STUDIO SMART ID
